At the beginning of its establishment, Xiaohongshu was positioned as a tool-type product, mainly as a basic shopping guide for overseas markets. Later, through executive list the deep cultivation of the UGC shopping and sharing community, and the continuous integration of content community and e-commerce modules, it has developed into the world's largest executive list consumer word-of-mouth database and Community e-commerce platform. At present, Xiaohongshu officially defines the Xiaohongshu APP as a lifestyle platform for young people. With the "UGC content community" as the core, users can record life moments through short videos.
Pictures and texts, share their lifestyles, and form them based on interests. Interactive, you can also purchase high-quality products from all executive list over the world through the welfare agency with one click. It is an online shopping note sharing community and a direct mail e-commerce platform for self-operated bonded warehouses. 1.2 Business executive list Logic 1.2.1 Target users 1) User characteristics From the user profile data of iResearch, it can be seen that the proportion of female users of Xiaohongshu is close to 80%, and the number of male users is only 20%, which shows that Xiaohongshu’s target users are mainly female, and the community sharing and e-commerce model.
It is more in line with the shopping habits and user characteristics of female users. Judging from the age distribution of users, the main users of executive list Xiaohongshu are young people under the age of 30, and users aged 31-35 also account for a certain proportion. From the geographical distribution, the users of Xiaohongshu are mainly concentrated in the executive list coastal areas with highly developed economy. Users in this area generally have higher living standards, strong spending power, pursue quality of life, and have certain needs for overseas shopping. 2) User portrait.